I don’t do safe or “meh” design. I build brands with personality — the kind that make people stop scrolling, pay attention, and actually remember you.
I don’t design for the safe zone — I design for the brands that want to be remembered. Every project here started as a blank page and ended up as a brand that feels alive, magnetic, and totally unboring.
I’m Ali, the brain (and loud color palettes) behind Almost Friday Designs. I’m a self-taught designer who believes brands should feel like people: bold, messy, interesting, and alive.
No corporate polish. No templates that look like everyone else’s. Just personality-driven branding that makes you stand out in a world full of beige cardigans.
“Designing my branding was something I dreaded. I knew I needed someone who just got it. The moment I met Ali, I knew she was the one. Throughout the entire process, I felt truly heard. All the chaotic ideas and unspoken thoughts swirling in my head were translated into something clear, beautiful, and deeply aligned. She brought my brand to life in a way I couldn’t have imagined. I’ve never felt more confident and inspired to launch my business into the world.”
“Ali did more that we could imagine. We had a vision for our rebrand and she went above and beyond to bring our vision to reality. She stayed patient and absolutely nailed it in the end.”
“I couldn't have picked anyone better to build my brand identity. I came to Ali with an idea that was a bit unique and ambitious, and she transformed it into a beautiful, impactful, disruptive concept. She worked with me through every question, every hesitation, and every wild idea with such professionalism and badassness that made me feel supported and that I had someone rooting for me... but also someone reigning me in when needed. Our brands are our babies, and as entrepreneurs, we are all mixed with equal parts excitement and uncertainty, so it's nice to work with someone who makes you feel they're in your corner. Ali's creative abilities are beyond incredible, and I cannot wait to launch!”
Because your brand shouldn’t feel like a Monday meeting. It should feel like Friday at 4:59 PM: exciting, electric, and full of possibility.
My work isn’t here to blend in — it’s here to make noise, spark confidence, and give your business the “hell yes” factor.
Almost Friday is that moment when the energy shifts — when the week’s grind fades and all you see is potential. That’s the energy I pour into every brand I build.
It’s not about polished-for-the-sake-of-polished, or following what everyone else in your industry is doing. It’s about crafting something with personality, edge, and staying power.
